Ada Lovelace
Innovation is at the Heart of the Midlands Ada Lovelace changed the world. Countess Augusta Ada Lovelace, English mathematician is credited with being the world's first computer programmer.
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Alan Sillitoe
The working class culture is celebrated by Heart of the Midlands author Alan Sillitoe
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Bradgate Park
The heritage and beauty of the Heart of the Midlands brings visitors from the world over
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Carl Froch
Culture, Diversity, Leadership and Investment in self belief, Carl Froch represents the Heart of the Midlands mindset
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Chatsworth House
The heritage and beauty of the Heart of the Midlands brings visitors from the world over
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David Attenborough
The Heart of the Midlands is at the centre of the environmental debate, his leadership on this subject has changed popular thinking and changed behaviour.
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Derby Arboretum Public Park
Derby Arboretum opened in 1840 and is recognised as the first in the world to be first to be deliberately planned as a place of public recreation in an urban setting.
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DNA Profiling
Innovation is at the Heart of the Midlands, including the discovery of DNA profiling!
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East Midlands Airport - UK's Biggest Freight Airport
East Midlands Airport is Britain’s biggest dedicated air cargo operation located in the Heart of the Midlands
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East Midlands Gateway
East Midlands Gateway is putting international business at the Heart of the Midlands, connecting East Midlands to major UK ports, taking more freight off the roads
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Ellen MacArthur
Leadership Culture, Diversity, Getting on and Giving back Ellen MacArthur is everything that is good about the Heart of the Midlands
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HP Sauce and Frederick Gibson Garton
Innovation is at the Heart of the Midlands, including the invention of HP 'brown'Sauce!
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Industrial Revolution
The Heart of the Midlands was the birthplace of the industrial revolution and innovation which changed the landscape and infrastructure of Britain and the world forever.
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Lace Market
Culture, heritage and history doesn't run any deeper in the Heart of the Midlands than Nottingham's Lace Market.
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Lara Croft
Culture, Diversity, Leadership and role model - Lara Croft, born from imagination and innovation is at the Heart of the Midlands.
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Mansfield Railway Viaduct
The heritage and beauty of the Heart of the Midlands brings visitors from the world over
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Paul Smith
Leadership, Investment in People, Retail Innovation and International Business - Paul Smith represents all that's great about the Heart of the Midlands spirit.
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Raleigh Chopper Bike
Innovation is at the Heart of the Midlands, including the creation of the Raleigh chopper bike!
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Rebecca Adlington
Rebecca "Becky" Adlington, OBE, is a British former competitive swimmer who specialised in freestyle events in international competition.
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Robin Hood
Culture, Diversity, Getting on and Giving back is at the Heart of the Midlands with Robin Hood
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Rolls-Royce
International Business, innovation, history and leadership, Rolls-Royce represents all that's great about the Heart of the Midlands
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Shane Meadows
The culture and diversity of the Heart of the Midlands is celebrated in Shane Meadows work
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Trent Bridge
The heritage and beauty of the Heart of the Midlands brings visitors from the world over
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Vivienne Westwood
Leadership and Investment in People is at the Heart of the Midlands, and probably no better example than Dame Vivienne Westwood.
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Walkers Crisps
Innovation is at the Heart of the Midlands, including the invention of Walkers Crisps!
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White Town
White Town demonstrates the culture, diversity and innovation is at the Heart of the Midlands
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