Connecting The Heart of the Midlands Businesses and People
Love Business is an instantly-recognisable B2B brand in The Heart of the Midlands, which connects businesses and people across Derbyshire, Nottinghamshire and Leicestershire through events, networking and opportunities to showcase their success. It is passionate about promoting business in The Heart of the Midlands and celebrating all the region has to offer, which is why this exciting new concept was born.
We are The Heart of the Midlands
The poem 'We are The Heart of the Midlands' is a commission and was inspired by business owners from the three counties. Passionate about business, people and community and all heavily involved in Love Business. The poem concept was inspired through frustration of the lack of national recognition on what the three counties deliver economically, culturally and in lifestyle opportunities. The group incorporated Jon Smart, Love Business News Editor; Gemma Orton, Mocha Marketing Managing Director; Richard Shakespeare, WDS Managing Director; and Steve and Phil Megson of Quiet Storm.
The photo above was taken at Love Business Expo on February 27th, 2020 at Holywell Park. Pictured left to right are; Jon Smart, Love Business News Editor; David Pearson, Director of Partnerships at the East Midlands Chamber; Scott Knowles, CEO of the East Midlands Chamber; Steve Megson, Quiet Storm Managing Director; Gemma Orton, Mocha Marketing Managing Director; Philip Megson, Operations Director Quiet Storm.
It's a great example of what happens when businesses collaborate!
Inspired by the poem Midlander by poet and rapper Casey Bailey, heard at the East Midland Chamber's Annual Diner, the idea of a poem was developed by Steve and Jon. As Jamie, a Derby poet, was mentioned in the Midlander poem by Casey, he seemed to be the obvious person for the piece. The concept was taken to Scott Knowles, CEO of the East Midlands Chamber who offered to commission the poem for the Chamber’s inaugural Celebrating East Midlands Culture and Communities event.
'Midlander' by Casey Bailey
Poet and rapper Casey Bailey delivers an emotive address on what it means to be a Midlander at MIPIM 2019. It was played at The East Midland Chambers Annual Diner later the same year and really hit home with Steve and Jon, who were at the evening event. David Pearson, Director of Partnerships at the Chamber, sent the link to the video over to Steve and Jon who had discussed their Heart of the Midlands concept - it was just the inspiration needed and started the ball rolling on the comissioning of the poem We are The Heart of the Midlands.